Elon Musk recently unveiled, at a Blade Runner-themed launch in Hawthorne, California, the new Tesla ‘Cyber Truck’. While much of the press coverage focused on the fact that its supposedly unsmashable windows smashed not once but twice during the launch, I want to focus on a question I haven’t heard asked yet. To what extent could the Cyber Truck undermine our ability to imagine a low carbon future in such a way that we can create a deep longing for it?