Subtitle: Imagination taking power

Why the next 12 years could be the making of us

Here is an article I wrote for the latest edition of Reconnect magazine. I changed the title as I prefer my own one. I hope you enjoy it.

After two extraordinary weeks in which Extinction Rebellion brought London to a standstill, kids walked out of school to join the School Strike for Climate, Greta Thunberg dropped in to meet MPs and others, and David Attenborough’s ‘Climate Change: The Facts’ documentary went out on primetime TV, the UK parliament declared, the day before I’m writing this, a national climate emergency. As someone who has spent the last 15 years of my life ceaselessly speaking, blogging, campaigning and writing about climate change, and catalysing and supporting many projects and communities who are modelling innovative responses to it, I feel thrilled and delighted. But now what happens?

The point I want to make in this short piece is that the concept of a climate emergency should fill our hearts with great optimism and possibility. We have 11 years now to reverse the direction of travel, to cut our emissions in half, and be well on the path to zero emissions.  It is an extraordinarily big ask, but it is possible. Just. And if we manage it, it will be a social, cultural, economic, political transformation which is almost without precedent. It will, by definition, be a time when anything felt possible, when the imagination feels invited, valued and empowered. What an amazing time to be 18. It will be a time that future generations will sing great songs about, and tell great tales about. Hold onto your seats for the most exhilarating time when old certainties fade away, and when anything feels possible.

I feel certain that what will get us there will be our ability, in our families, in our workplaces, in the groups we’re part of, to be the storytellers of what that world, a world of zero emissions, will look like, feel like, taste like, sound like. We need to tell the stories that create a deep longing for a future that looks very different to the present. A future of cleaner air, children playing in the street, cities with food growing everywhere, louder birdsong, thriving local economies, an age of connection, conversation and community, schools and hospitals fed by local food, a sense of collective purpose. A future of renewable energy, rewilded landscapes, imaginative and playful architecture. It’s going to be amazing. As Elliot Murphy wrote in his sleeve notes for ‘Velvet Underground Live 1969’, “I wish it was a hundred years from today (I can’t stand the suspense)”.

My sense is that we need to be brave enough to speak up for this, to celebrate it in whatever way, or whatever medium we can, rather than lapse back into defeatism and arguing that it’s not possible. After all, Martin Luther King didn’t say, “I have a dream. But it’s probably not going to happen, and it might cause a bit of disruption for commuters, and it might be a bit expensive, so perhaps we won’t bother”. Rather, this is a time to be clear and passionate about what happens next, and to weave those stories into whatever conversations we can.

The beautiful thing about the government and local authorities declaring a climate emergency is that very few of them have much of an idea as to what that means.  The part of the UK covered by Reconnect has been at the forefront of modelling and experimenting as to what the creativity a climate emergency makes possible. Transition Town Totnes has inspired a movement in 50 countries, modelling bottom-up community-led solutions. Atmos Totnes is showing how the housing sector could be reimagined to provide affordable, ecological homes that meet local need. There is amazing work underway in Exeter and Plymouth around local food and community energy. Buckfastleigh are experimenting with new democratic models. South Brent has led the way on community wind power. There many more stories like this, and many people who should stand up and take a bow. You were right all along!

The entrance to the market gardens on Mouans-Sartoux, France.

I was recently in France, and visited a town called Mouans-Sartoux, a town where all the food in the schools, primary and secondary, is 100% organic and 70% local, and the vegetables come from a farm created by the municipality on the edge of town. I was especially fascinated to hear, while we ate lunch in one of the schools, how it has changed behaviour in families in the school, where 60% of families say they now eat at least partly organic food, and 13% say they now always do, a big shift from before the scheme began. Never underestimate the power of culture change and bold leadership.

On a 7 hectare site the municipality purchased to prevent it being developed and turned into housing, a beautifully biodiverse site features polytunnels, fruit trees, and a school for food education, which teaches kids and adults about how food is grown and how to cook it. It was a delightful taste of what the climate emergency will look, feel, taste and sound like if we get it right. It was the future. It was common sense. And I can tell you, it smelt, tasted and looked absolutely fantastic.



  1. Kathy Killinger
    May 31, 2019

    Just read this hopeful article by Nesta on new platforms for public imagination and more democratic forms of future scenario exploration. Surprised not to see the Transition Town movement mentioned. They are looking for partners and pilots…

  2. Lena Aston
    May 31, 2019

    Rob, reading your article was like seeing my dreams unfold!Time for decision makers and corporations to realise its their dream too!❤

    • Rob Hopkins
      May 31, 2019

      Thanks so much Lena…

  3. Steven De Mesmaeker
    May 31, 2019

    Great article Rob, great to keep hope alive after this election Sunday where you feel the green wave in the cities but on the other hand the massive growth of far right as well…the green Stone entered the city pool let’s hope the wrinkels move out far beyond…

  4. Liza
    May 31, 2019

    How might one become involved on a practical, hands-on level?

  5. Rob Anderson
    June 1, 2019

    Hi from Australia
    A movie was released here in the cinemas last week by Damon Gameau “2040” that presents an optimistic future based on existing technologies like electricity peer-to-peer micro grids, driverless cars, regenerative agriculture, marine permaculture etc is also worth a look. Paul Hawken was featured in the movie

    It’s a very hopeful and inspiring vision.

    We had our federal election on May 18th and I had scrambled to write 3 mini booklets including a call to Strike the alarm (as our government is borderline climate denial), The Climate Crisis Blueprint And 2020 vision manifesto (aiming to get collaboration happening so we can get people collaborating to craft a vision and see with the same clarity as you folk )

    They badly need to be rewritten and proofread but has the download links

    Ahead of rewriting I’m collaborating to build a Citizen Think Tank methodology I call ‘ ecosystems design thinking’ that we can first use on a non political theme – Local homelessness. We are doing this in collaboration with

  6. Nicola Easthope
    June 2, 2019

    Kia ora from Aotearoa, Rob,
    I’m sharing this with my teen student group, with thanks. We all need to keep this dream alive, one native, food, bee-loving tree and garden at a time.

    • Rob Hopkins
      June 2, 2019

      Hi Nicola. Thanks so much for letting me know… that’s wonderful. So glad it’s useful…

  7. Guy Dauncey
    June 3, 2019

    I agree so much, Rob! This is the whole thrust of my novel, Journey to the Future, set in the year 2032.

  8. Marcus Petz
    June 5, 2019

    Are you connected with

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